SHANGHAI, CHINA – Celebrity and vivo ambassador Anne Curtis traded the studio for the streets of Shanghai as she explored two of the city’s most recognizable destinations through the lens of the vivo X300 Ultra, joining celebrated fashion photographer BJ Pascual for the smartphone brand’s latest global campaign shoot.
Set against the futuristic North Bund skyline and the preserved stone-gate lanes of Shikumen in Huangpu District, the shoot highlighted Shanghai’s blend of modern architecture and cultural heritage while allowing Curtis to put vivo’s flagship camera smartphone to the test in real-world settings.
One of the first stops was the Silver Egg at the North Bund, where Curtis experimented with vivo X300 Ultra’s 200-megapixel 85mm ZEISS Gimbal-Grade APO Telephoto Camera to photograph the Oriental Pearl TV Tower from afar.
Reviewing the image, she pointed out how the smartphone was able to tightly frame the landmark, showcasing its colorful circular rooftop. “This is how tight you can get. That’s crazy. Insane,” Curtis said after capturing the shot.
The production later moved to Shikumen, a historic neighborhood known for its traditional stone-gate architecture and pedestrian streets. Surrounded by preserved heritage buildings, Curtis reflected on how the location offered more than just a backdrop for the campaign.
“I really love where we’re shooting right now, which is considered like a heritage promenade, so I get to see a lot of heritage architecture, not only just see it but shoot alongside it,” she said.
Photographed by BJ, the campaign combined fashion, travel, and street photography across two distinctly different settings, showcasing how the city’s contrasting landscapes can be captured using a single device.
“Shanghai offers an incredible visual contrast between contemporary architecture and historic neighborhoods, making it an ideal setting to demonstrate what the vivo X300 Ultra is capable of in the hands of creators,” said vivo Philippines Brand Marketing Director Liu Lu. “The campaign reflects how today’s smartphone photography can adapt to different environments while preserving detail, depth, and perspective.”
The vivo X300 Ultra is vivo’s most advanced camera smartphone to date. Developed with a ZEISS imaging system, it features a 200-megapixel 85mm ZEISS Gimbal-Grade APO Telephoto Camera, a 200-megapixel 35mm ZEISS Documentary Camera, and a 50-megapixel 14mm ZEISS Ultra Wide-Angle Camera. The smartphone is designed to deliver professional-quality images across multiple focal lengths, supporting everything from portraits and street photography to landscapes and documentary-style photography.
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About vivo
vivo is a technology company that creates great products based on a user-oriented value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an and more cities, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 500 million users worldwide.
*“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
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